Chroma Experience

Privacy Policy

This is how we handle the data of users of this website.

Privacy policy

§ 1 Information about the collection of personal data

In the following, we inform you about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behavior.

The responsible party according to Art. 4 (7) EU General Data Protection Regulation (DSGVO) is Chroma Experience GmbH, Ringstraße 89, 24114 Kiel, Germany (see also our Imprint).
We are not required to appoint a data protection officer. However, if you have any data protection concerns, please feel free to contact our managing director Martin Brecht-Precht at  .

§ 2 Your rights

  1. You have the following rights with regard to the personal data concerning you:

    • Right to information,

    • Right to correction or deletion,

    • Right to restriction of processing,

    • Right to object to processing,

    • right to data portability.

  1. You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us. For this purpose, you can contact the supervisory authority at our registered office. You can find the address under the following link on the Internet:

§ 3 Collection of personal data when visiting our website

In the case of merely informational use of the website, i.e. if you do not register or otherwise transmit information to us, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure its stability and security (legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO):

    • IP address,

    • Date and time of the request,

    • Time zone difference to Greenwich Mean Time (GMT),

    • Content of the request (specific page),

    • access status/HTTP status code,

    • amount of data transferred in each case,

    • Website from which the request came,

    • Browser,

    • Operating system and its interface,

    • language and version of the browser software.

§ 4 Contact form & White Paper download

If you send us inquiries via contact form or you leave your contact details in order to recieve our White Papers, your data from the inquiry forms, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b DSGVO, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) DSGVO) or on your consent (Art. 6 (1) (a) DSGVO), if this has been requested.

The data you entered in the forms will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions - in particular retention periods - remain unaffected.

By providing contact details to download our whitepapers, you consent to receiving further information on the content of the White Paper and to being contacted by us in this context. In addition, you consent to us sending you information and offers on related topics and our services.

§ 5 Cookies, plug-ins, web tracking

We do not use cookies or third-party plug-ins on our website. Matomo is used as a web tracking tool.

Webtracking with Matomo
This website uses the open source web analytics service Matomo. Matomo uses technologies that allow the cross-page recognition of site visitors to analyze user behavior. All information collected by Matomo is stored on our server. Before storage, the IP address is anonymized.

Matomo helps us to collect valuable data about the use of our website visitors and thus to analyze user behavior. For example, we can find out which page views were made, at what time, but also from which region calls came. In addition, various log files are collected (e.g. IP address, operating systems, browsers used and referrers) in order to evaluate whether and what actions were performed on our website (such as clicks).

The use of the web tracking tool Matomo is based on Article 6 - paragraph 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its web offering and its advertising.

IP anonymization

For web tracking with Matomo, IP anonymization is used. In this process, the IP address of the website visitor is shortened before the analysis begins. Thus, the IP is no longer clearly assignable.


Matomo is hosted exclusively on our own server, so that the complete analysis data remains with us and is not passed on.

§ 6 Revocation against the processing of your data

If you have given your consent to the processing of your data, you may revoke it at any time. Such revocation affects the permissibility of the processing of your personal data after you have expressed it to us.
You can inform us of your objection using the following contact details: Chroma Experience GmbH, Lornsenstraße 43, 24105 Kiel,, see also under Imprint.

§ 7 Data security

Within the website visit, we use the widespread SSL procedure (Secure Socket Layer) in connection with the highest encryption level supported by your browser. As a rule, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is encrypted by the closed key or lock symbol in the lower status bar of your browser.

We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

§ 8 Up-to-dateness and amendment of this data protection declaration

This data protection declaration is currently valid and has the status January 2021. Due to the further development of our website and offers on it or due to changed legal or official requirements, it may become necessary to change this data protection declaration.
You can access and print out the current data protection declaration at any time on the website at