BITV 2.0 – Taking Accessibility Seriously and Doing It Right

While some proudly add a tool like “Eye-Able” and think the job’s done, we know: true accessibility is not a plugin. It’s a mindset, an architectural decision – and a promise to every user.

Close-up of a person using a braille keyboard to navigate a website with a screen reader.

Why You Need More Than an Audit

Sure, an audit is part of the process. But there’s no need to mystify it.
Free tools like Google Lighthouse or WAVE can already provide valuable pointers. The real work starts after this initial assessment:

Which requirements truly need to be met?
Who are we making content and features accessible for?
What’s the concrete plan to deliver this consistently and sustainably?

Especially in new projects, an audit alone won’t get you far – what you need is a clear roadmap with priorities.

Architecture Before Cosmetics

A text-scaling button or high-contrast mode can help – but they’re only the tip of the iceberg.
The foundation is the right architecture:

Meaningful HTML semantics and correct use of elements and tags – the basis of a clear information architecture that guides both people and machines.
Technical standards that allow flawless screen reader and keyboard navigation.
Structures that provide orientation – not just visually, but also machine-readable.

From our experience with complex projects (including a large corporate presence we can’t name), those who integrate accessibility from the very first concept phase avoid costly rework and reach a wider audience.

Website wireframe layout showing a clear and logical structure for accessible navigation. — Wireframe layout

Content Matters as Much as Technology

Accessibility is too often treated as a purely technical challenge. Yet content is equally crucial:

Are images described in a meaningful way and properly tagged?
Are there alternative versions, such as plain-language content?
Is information structured so that it’s understandable without visual cues?

This isn’t just a developer’s responsibility – editorial teams and content owners need clear guidelines. Without them, even the best code won’t ensure real accessibility.

Content editor entering descriptive alternative text for an image in a content management system. — Content editing in CMS

From Legal Obligation to Added Value

Yes, the law requires it. But real accessibility shouldn’t be driven by compliance alone.
By designing digital products without barriers, you don’t just avoid excluding anyone – you actively reach more people. And more people means more potential customers.

Conclusion

Accessibility isn’t a checkbox on a to-do list.
It’s a strategic choice involving technology, design, and content equally. Relying on supposedly quick, all-in-one solutions will disappoint in the long run. But with a structured plan, collaboration across teams, and a commitment to quality standards, you create digital experiences that work for everyone.