Chroma X

From idea to digital product

Since 2005, we’ve been building digital products and services — focused on strategy and design, from the first idea through to technical delivery.

We work in partnership with our clients and rely on a collaborative, transparent process.

Experience

20 years

Successfully launched products

30 +

Industry-agnostic

10 industries

Our services

We support companies from the first idea to a scalable solution. Our services cover the full digital product lifecycle — strategically grounded, user-centered, and delivered with technical precision.

Chroma X Product-Chain

Product Strategy

Together with you, we translate market needs and business goals into a clear product strategy and support you from idea to successful market launch. We meet complexity with clarity. Our approach adapts flexibly to your organization — agile, focused, and always outcome-driven. This is how digital products emerge that help you unlock new business potential with confidence.

Business & Strategy

  • Digital product strategy

  • Translating business vision into actionable strategy

  • Product roadmap

  • Value proposition

  • Target group analysis

  • Competitive analysis

  • Innovation strategy

  • Risk assessment

  • Product architecture

Market & Customers

  • Market & business requirements analysis

  • Market needs

  • Industry analysis

  • Understanding customer needs

  • Customer journey

  • Personas

  • User research

  • Business enablers

Go-to-market & Growth

  • Go-to-market strategy

  • Market launch

  • Product–market fit

  • Scaling

  • Growth opportunities

  • Digital business models

  • Competitive advantages

  • MVP definition

Future & Innovation

  • Digital transformation

  • Innovation management

  • Emerging technologies

  • Opportunity analysis

  • Strategic partnerships

  • Ecosystem thinking

  • Future trends

  • Feasibility analysis

Product Strategy
Martin Brecht-Precht
Martin Brecht-Precht CEO, Product Strategy und Management

In Product Strategy, we focus on accelerated insight generation to uncover hidden opportunities within your business and align a robust product vision with your business goals.

Product Discovery

Based on your product vision, we collaboratively develop a product definition. This gives your product structure and shape as early as possible — enabling us to evaluate the concept against business and functional requirements as well as market viability.

Research & Analysis

  • UX research

  • Analyzing user needs

  • Customer interviews

  • Competitive analysis

  • Industry analysis

  • Personas

  • Customer journey mapping

  • Customer insights

Evaluation & Prioritization

  • Feasibility analysis

  • Market validation

  • Risk analysis

  • Business value assessment

  • Cost–benefit analysis

  • Prioritization methods

  • Roadmapping

  • Proof of concept (PoC)

Methods & Tools

  • Lean UX

  • Value Proposition Canvas

  • Wireframes & mockups

  • Prototyping (low-/high-fidelity)

  • Rapid prototyping

  • Usability testing

  • A/B testing

  • MVP (Minimum Viable Product)

Outcome of the discovery phase

  • Clearly defined product requirements

  • Validated hypotheses

  • Prototypes

  • Product roadmap

  • Decision basis for product delivery

  • Core features and functionality

  • Product evaluation

  • Product architecture

Product Discovery

Product Delivery

In close alignment with the requirements and outcomes identified in Product Strategy and Discovery, we advance the development of the product’s software components. We follow a feature-specific approach to deliver and evaluate valuable increments in short cycles — while ensuring secure and compliant operation.

Product delivery essentials

  • Frontend & backend development

  • Feature-based development

  • Short development cycles

  • Continuous delivery

  • Continuous integration (CI/CD)

  • Artifact creation

  • Software release management

  • Design system

  • Visual design

  • Experience design

Quality & Security

  • Quality assurance (QA)

  • Test automation

  • Integration testing

  • End-to-end testing

  • Usability testing

  • Performance testing

  • Security testing

  • Accessibility

Methods & Frameworks

  • Feature-Driven Development

  • Test-Driven Development

  • Behavior-Driven Development

  • Domain-Driven Design

  • Microservices

  • Code Reviews

  • Refactoring

  • API First

Collaboration

  • Close coordination between business and product

  • Cross-functional teams

  • Product owner & development team

  • Stakeholder management

  • Feature prioritization

  • Incorporating user feedback

  • Iterative evaluation

Product Delivery
Dr. Sebastian Smerat
Dr. Sebastian Smerat CEO, Smart Services – thyssenkrupp Material Services

Working with Chroma X was productive and transparent from the start. Their ability to turn complex requirements into a functional product made an important contribution to the success of SteelBuy.

Industries

Telecommunications

We build scalable platforms and customer portals for telecommunications providers — with address-level availability checks, e-commerce flows, and CRM-based self-services.


Industry & Manufacturing

Whether B2B marketplaces or smart sales tools: we digitize complex sales processes in industry and make them more efficient and user-friendly.


Logistics & Supply Chain

Digital tools for logistics leaders: dashboards, process automation, and sales apps that reduce complexity and create transparency across global supply chains.


Energy & E-mobility

From charging platforms to service portals for utilities: we create digital ecosystems that integrate user services, billing, and logistics — sustainable, scalable, and future-proof.


Stadtwerke Norderstedt Digital Strategy ⟶ System Architecture ⟶ UX Conception ⟶ UI Design ⟶ Web Development (full Stack)

Stadtwerke Norderstedt — Digital multi-site platform with service integration

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Healthcare & MedTech

We develop compliant digital products for healthcare and medical technology — from QA apps to secure reporting platforms.


Real Estate

For the real estate sector, we deliver digital platforms and portals — from search solutions to rental and marketing platforms. Usability, performance, and scalability are central.


Aviation

We support aviation alliances and providers with certification and compliance platforms. Our B2B solutions accelerate approvals and build trust in highly regulated markets.


Retail & Consumer Goods

We build hybrid apps and service portals for retail and consumer brands — from loyalty apps to B2B service platforms.


Insurance & Financial Services

We design digital self-service portals and white-label solutions for insurers and financial service providers — focused on easy claims reporting, transparent processes, and scalable design systems.


Chemicals & Consumer Goods Industry

For global brands, we build digital sales tools and product configurators that make portfolios tangible and equip sales teams with real-time insights.


inotec Barcode Security GmbH Consulting ⟶ Architecture ⟶ UX-Design ⟶ UI-Design ⟶ Full-Stack-Development

inoVerify — Guarantee authenticity and gain customer data

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Companies and brands that rely on us since 2005

Aldi Süd
AWO Landesverband Schleswig-Holstein
Axel Springer Verlag
Balzac Coffee
Commerzbank
Die Techniker
ebay Deutschland
EOS
Fiege Logistik
GS1 Germany
Hermes Europe
IAMA – Independant Aircraft Modifier Alliance
Mobilcom Debitel
Payback Deutschland
tesa
Versatel Deutschland

Find out if we can successfully design your project together.

Chroma X GmbH
Ringstraße 89
24114 Kiel
Germany

Phone: +49 431 2400666

For projects and general inquiries please use:  
Applications should be sent to the following e-mail address:  

Paul or Martin will contact you as soon as possible.
Your data will be processed and stored according to our privacy policy.